Our Story
Realizing how much her personal style and clothing needs had changed since becoming an entrepreneur/ freelancer, founder, Demi Johnson, started thinking about how the clothing in your wardrobe should serve your body and your lifestyle.
The answer? A carefully curated collection of comfortable, no-fuss, throw-on-and-go garments that can be mixed and matched to your hearts content. With natural and blended fabrics that are good to your skin and convenient to care for, you'll never have to worry about your favourite dress being damaged in the wash again. Our commitment to comfort and mobility is seen in the use of free-form fits that allow freedom of movement and personalized styling. Elasticated waists give you peace of mind that your pants will grow with your body and reversible tops and dresses give you endless possibilities to maximize your wardrobe for living, moving and being.
Our Team:
Our Founder/ Lead Designer
Graduated with a Diploma in Fashion from Design Academy of Fashion in 2014. She is also a Flamenco soloist at Tierra Flamenca and enjoys music, poetry and all things crafting! She is passionate about sustainable fashion and empowering men and women working in the garment manufacturing industry. She also heads up Moda Baile Flamenca, a flamenco costume brand and the Sew Finder clothing manufacturing directory.
Zeenat, Fashion Assistant
Zeenat joins our family as an all round fashion assistant. She graduated with a Diploma in Fashion from Design Academy of Fashion in 2021 and is interested in pursuing bridal fashion. Her hidden talents include painting, woodwork and pottery!
Marche, Sales Assistant
Marche is our friendly face at our Neighbourgoods stand at The Old Biscuit Mill. She is also Assistant Directress at Zenith Montessori. She is passionate about writing and entrepreneurship and enjoys styling and thrifting. Yay, to another sustainable babe!
Charis, Sales Assistant
Charis joins our team at our Neighbourgoods stand at The Old Biscuit Mill. She studied Anthropology, Sociology and Organizational Psychology and is passionate about youth and community development. She also enjoys learning about the history of fashion and culture with a keen interest in coloured culture.
Alisson, Machinist
Alission is truly the reason why our garments are such excellent quality. Her love of garment making and fine attention to detail is what makes our garments extra special. She has over 15 years experience as a machinist and is passionate about starting her own kids clothing brand.
