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Our Story

 Theophilia Collection is a slow  fashion brand focused on providing  the modern woman with staple and statement pieces to build a unique  capsule wardrobe. We embrace  intentional design and encourage  conscious style with a playful twist.

Realizing how much her personal  style and clothing needs had  changed since becoming an  entrepreneur/ freelancer, founder,  Demi Johnson, started thinking  about how the clothing in your  wardrobe should serve your body  and your lifestyle.

The answer? A carefully curated  collection of comfortable, no-fuss,  throw-on-and-go garments that can  be mixed and matched to your  hearts content. With natural and blended fabrics that are good to your skin and convenient to care for, you'll never have to worry about your favourite dress being damaged in the wash again. Our commitment to comfort and mobility is seen in the use of free-form fits that allow freedom of movement and personalized styling. Elasticated waists give you peace of mind that your pants will grow with your body and reversible tops and dresses give you endless possibilities to maximize your wardrobe for living, moving and being.

Our Team: 

Our Founder/ Lead Designer 

Graduated with a Diploma in Fashion from Design Academy of Fashion in 2014. She is also a Flamenco soloist at Tierra Flamenca and enjoys music, poetry and all things crafting! She is passionate about sustainable fashion and empowering men and women working in the garment manufacturing industry. She also heads up Moda Baile Flamenca, a flamenco costume brand and the Sew Finder clothing manufacturing directory.

Zeenat, Fashion Assistant 

Zeenat joins our family as an all round fashion assistant. She graduated with a Diploma in Fashion from Design Academy of Fashion in 2021 and is interested in pursuing bridal fashion. Her hidden talents include painting, woodwork and pottery!

Marche, Sales Assistant 

Marche is our friendly face at our Neighbourgoods stand at The Old Biscuit Mill. She is also Assistant Directress at Zenith Montessori. She is passionate about writing and entrepreneurship and enjoys styling and thrifting. Yay, to another sustainable babe!

 

 Charis, Sales Assistant

Charis joins our team at our Neighbourgoods stand at The Old Biscuit Mill. She studied Anthropology, Sociology and Organizational Psychology and is passionate about youth and community development. She also enjoys learning about the history of fashion and culture with a keen interest in coloured culture.

Alisson, Machinist

Alission is truly the reason why our garments are such excellent quality. Her love of garment making and fine attention to detail is what makes our garments extra special. She has over 15 years experience as a machinist and is passionate about starting her own kids clothing brand.